How ethical is the wool you are wearing?
The past few years have been dedicated to fads and trends that come and go as fast as your twitter uploads. Super foods, super greens, gluten free, dairy free, to be Vegan or not be Vegan. How is your carbon footprint looking? Did you cycle to work? Is the paper you should ‘think before printing’ FSC certified, are your eggs really free range?
How are we, as the average (super) human supposed to keep up with it all?
Well, you can’t. Simple truth. What you can do though is be thoughtful and conscious about what you do decide to choose. Just don’t compromise your happiness for the sake of fitting in.
There are also many terrible things going on in the world today that we are continuously bombarded with and we must decide for ourselves whether we believe the stories or whether they are ‘fake news’.
Down here in New Zealand we are in the middle of Winter and are being ravaged by winds, floods and cold temperatures that are ‘once in 100 year’ events but seem to be occurring more and more. We are wrapping ourselves up in the warmest woollen products that most of us have no idea where they came from.
New Zealand wool is pretty ‘up’ there with its ethical treatment of its sheep but the rest of the world not so much.
News stories from PETA (people for the ethical treatment of animals) tell us that mulesing (huge chunks of skin that are cut from the backsides of the animals) is still a common procedure in Australia, as well as tail docking and general disregard for the welfare of the animals.
I think we can all feel sympathetic when shown these stories and say, ‘I never want to buy wool products again!’. Although this boycott technique could work if we all did it, wool is a wonderful natural resource with amazing properties of insulation, moisture wicking, odour control and a softness that is supreme.
So, the way around this is to treat the sheep ethically with their welfare in mind, always!
What we do here at R&N Beattie partnership is consciously treat our sheep as they deserve. Our Pihepe and Bohepe are naturally nurtured with minimal contact. They are pasture raised and grazed, receive no chemical treatment, inoculation or antibiotics in their lifetime and their tails are left as nature intended, wagging behind them. They are shorn once a year in the summer thus allowing them to keep warm through the winter months.
So next time you want to wrap up warm but are potentially vegan, think about these ethical brands who give a damn about their sheep. Our Wyld brand and can guarantee the ethics behind our products from start to finish and our hats are of premium quality. Patagonia, Ibex and Icebreaker are working their way towards being 100% ethical and we are following their stories.